Itshoba decided to expand into an investment and financing company and required a completely different brand but still using the same name. This was the option we finally settled for. Bright colours in strong power, reminiscent of african sunset, colours. The 'i' morphed nicely into an archway was intended to depict a gateway to more financial options. And I echoed the 'gateway' by clipping a duplicate hole from the 'o's on the flip side of the card. I was very happy with the result. Fresh and accessible.
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